At a recent Rotary Club meeting here in the US, I was sitting at a table with the marketing and communications director of one of Florida's largest hospitals. She raised an interesting question: "What do you think about Cracker Barrel changing its logo? What does it mean professionally, and how does it feel personally?" That […]
Would you like to expand your professional knowledge with real-world experience and gain insight into the economic, academic and business cooperation between the USA and Hungary? Join us as an intern at the USA Accelerator office opened at Széchenyi István University! What we offer: ✅ Practical experience in connecting the American and Hungarian business worlds✅ Event organization and administrative tasks in a real environment✅ Dynamic, youthful team, flexible working opportunities✅ Hybrid […]
The business section of the Hungarian Summit 2025 once again proved that Hungarian-American economic relations are not only alive, but also actively developing – and the USA Accelerator plays a key role in this development, as the main sponsor of the business program this year, helping to implement the professional content. The business section of the event created a platform where strategic thinking, innovation and international […]
In the American business world, storytelling is no longer just a marketing buzzword, but a proven strategic tool that plays a crucial role in the success of companies. The power of narratives goes far beyond traditional advertising – it creates an emotional connection that influences customer decisions and builds long-term loyalty. Why does storytelling work in American stores? Narratives […]
Conquering the American market is the dream of many Hungarian entrepreneurs. A vast field full of opportunities, where success can elevate your company to a global level. However, the first step, choosing the right location, is a critical decision that can determine the future of your entire expansion. Choosing your first American city is not just a dot on the map; it is a strategic move that will impact […]
Would you like to be part of a team that directly strengthens the relationship between Hungary and the USA? Are you interested in international projects, American business culture, and are you not afraid of organization, deadlines, and new ideas? Join the USA Accelerator office in Győr as an International Program and Project Coordinator! This opportunity is for you if: ✅ You are passionate about the USA and Hungary […]
For European brands, entering the US market presents both opportunities and challenges. The unique expectations and preferences of US consumers can differ significantly from those in European markets, so understanding and adapting to them is essential for successful expansion. Below, we present what US consumers value most and how European companies can shape their strategies for a successful market launch […]
As a Hungarian entrepreneur, entering the American market is a huge opportunity, but also a huge challenge. Without the right digital strategy, it’s easy to get lost in the noise. One of the most common questions that comes up is: where should you build your brand? On the serious and professional LinkedIn, or on the fast-paced and creative TikTok? The LinkedIn vs TikTok battle is not simply about which […]
The beginnings of Hungarian tech success in America LogMeIn – The remote access revolution LogMeIn is a Hungarian-founded, American-based company that was founded in 2003. Initially, they worked in a rented apartment on Margit Boulevard in Budapest, but today they are headquartered in Boston, and their shares are also listed on the New York Stock Exchange. LogMeIn is one of the best-known and most successful Hungarian startups, which […]
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