Speedway To America Program

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Get started now! Apply now for the program starting on February 7!
Speed up your entry into the American market with the Speedway program - a goal-oriented, six-week hybrid training for Hungarian businesses!

ARE YOU READY?

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Closer to the American Dream!

Entering the American market is just a jump away!

The Speedway Program is a unique, six-week hybrid training program, which we created for businesses that American market The registration fee includes participation in the six-week training program and also provides the opportunity to Hungarian Summit 2025 event for program participants. In addition, it provides a one-year membership to Hungarian Chamber of Commerce of Florida (HunBizFlo). At the end of the program, participants receive a certificate.

Watch out, ready, Go!

Speedway Program - Structure and Schedule

The training starts in April and lasts until the end of May, structured learning processand development opportunityThe closing week of the program is Hungarian Summit will be an event where participants free can participate. This event is an excellent opportunity for relationship buildingand to present the knowledge you have acquired. Join us and level up with us!

Closer to the American Dream!

Entering the American market is just a jump away!

The Speedway Program is a unique, six-week hybrid training program, which we created for businesses that American market The registration fee includes: six-week training programparticipation in, and also provides the opportunity to Hungarian Summit 2025 event for program participants. In addition, it provides a one-year membership to Hungarian Chamber of Commerce of Florida (HunBizFlo). At the end of the program, participants receive a certificate.

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Comprehensive knowledge to enter the American market...

which prepares you for success with practical advice and real market experience

The experience of domestic and American experts...

who provide first-hand guidance for business success

Hybrid training in a flexible form...

which is adapted to the needs of the participants by combining online and personal sessions.

A unique opportunity...

to build relationships and create business foundations to enter the American market.

Head to the Speedway!

Entering the American market is just a jump away!

The Speedway Program is a unique six-week hybrid training program created for businesses aiming to conquer the US market. If you're ready to take your business to new heights, the Speedway Program provides you with the tools, knowledge and connections you need.

✔ Comprehensive knowledge to enter the American market

✔ Experience of domestic and American experts

✔ Hybrid training in a flexible form

✔ A unique opportunity to join the UCF Soft Landing program

001

Closer to the American Dream!

Entering the American market is just a jump away!

The Speedway Program is a unique six-week hybrid training program created for businesses aiming to conquer the US market. If you're ready to take your business to new heights, the Speedway Program provides you with the tools, knowledge and connections you need.

Six weeks - six exciting topics

Get ready for any challenge!

American Business English

Learning business English skills specific to the American market in order to communicate effectively.

On the way to America - Where would you go?

Get to know the American market: regional characteristics, legal background, demographics and industry centers.

Potato or Poteto? "What's in a name?" & “Social Media Battleground – Who Will Win the Battle?

Market research, branding and effective social media strategies to reach American audiences.

"From idea to profit" & Money, money, money! From where, how and by whom?

Practical sales techniques, financial planning and financing options in the US market.

Heroes and Anti-Heroes - Cultural Differences in Practice

Basics of American business etiquette, protocol and business English.

Can they really sue if the client dehydrates a cat in the microwave?” & "The human engine - HR and organizational development

Basic legal and HR knowledge of the US market for organizational success.

What's in the cargo? – Export-import mazes

Export-import rules and industry-specific examples.

Get ready for any challenge!

Six weeks - six exciting topics!

You are going to America - where would you go?

Get to know the US market: regional characteristics, legal frameworks, demographics and key industrial centers.

 

Potato or Potato?

Market research, branding and effective social media strategies to engage American audiences.

From idea to profit “Money, money, money! Where, how and from whom?

Practical sales techniques, financial planning and financing options in the US market.

Heroes and Anti-Heroes - Cultural Differences in Practice

Basics of American business etiquette, protocol and business English.

Can they really sue me if my customer dries the cat in the microwave? - The human engine – HR and organizational development

Legal foundations and American HR practices for organizational success.

What's in the cargo? – Export-import mazes

Export-import rules and industry-specific examples.

Six weeks that will change the future of your business!

Hybrid presentations

(online and in-person lectures)

For six weeks from February 7.

Budapest and online platform.

Domestic and American experts

Carol Ann

Carol Ann Logue is the director of the nine-site Business Incubation Program and Innovation Districts at the University of Central Florida (UCF). The program's four incubators are located in innovation districts around UCF campuses that focus on early-stage technology and industrial companies that are key drivers of Central Florida's economy. An additional five incubators operate in various areas of the Orlando metro area, supporting high-growth businesses.

He is also co-founder and director of the Central Florida Tech Grove, a virtual and physical innovation center created as a unique collaborative model through an agreement between the UCF Research Foundation and the Navy's Air Warfare Training Systems Division.

During his career, he held several leadership positions in technology and innovation, including supporting NASA's technology transfer and utilization programs and providing global technology analysis for Fortune 50 companies.

Logue actively represents UCF on the boards of various industry and technology organizations and chairs the Central Florida STEM Education Council. He received his bachelor's degree in biology from the University of Arkansas and his master's degree in information science from Louisiana State University.

Gabor

Gabor's expertise extends beyond his rich background in senior management and leadership. With a keen eye for market entry strategies, he has orchestrated successful expansions for global firms into new territories across three continents. His nuanced understanding of diverse markets has been instrumental in implementing soft landing programs, easing the transition for companies into unfamiliar business landscapes.
His educational background in Mechanical Engineering, complemented by a Master's degree in Business Administration with a Finance Concentration, equips him with a holistic perspective in navigating both technical and financial aspects of business ventures.

Having navigated the complexities of fast-paced, high-stress, multi-cultural environments in Europe, the United States, and numerous countries in Latin America, Gabor is deeply committed to fostering workplace cultures that prioritize employee well-being and drive high performance. He thrives on coaching and developing talent, ensuring that organizations not only meet but exceed their objectives.
Gabor's dedication to supporting leaders in realizing their visions of success is matched by his proficiency in designing systems that optimize both individual and organizational effectiveness. Whether it's streamlining operations, enhancing communication channels, or implementing innovative strategies, he continuously seeks out opportunities to elevate performance and drive sustainable growth.

John P.

44 years international legal, business, policy experience as counsel in multinational corporate, law firm, government, education environments. Specialties: International business law, governmental relations and diplomacy, education. international practice at Chalmers, Adams, Backer & Kaufman, LLC: commercial transactions (distribution, agency, strategic alliances, JVs); international compliance (foreign corruption, economic sanctions, export controls); corporate, international aviation liability. 12 years prior at Hall Booth Smith, PC, as part of its international business practice group. Admitted: all GA courts and US Supreme Court.

15 years Delta Air Lines'​ international practice group. Member of senior corporate team, advising re legal aspects of Delta's international strategy: foreign labor/employment, international aviation liability, anti-trust, foreign corporate, regulatory, marketing, JVs, and related transactions.

9 years as Adjunct Professor, Emory Law School; 7 years as Adjunct Professor, Scheller College of Business, Georgia Institute of Technology; 5 years as Director, International Programs/ Professor of International Business & Global Logistics, Clayton State University.

Frequent lecturer, guest panelist, webinar speaker: Managerial Cross-Cultural Competencies, International Business, International Corporate Responsibility, Inbound and Outbound Legal Services Considerations, Company Resiliency, various Hungary-related topics.

2007, appointed by the Government of Hungary as Honorary Consul; 2013, appointment as Foreign Economic Counselor.

Red

I believe we all have the ability to make a difference and have a positive impact on our environment.

I have lived in Volusia County since 2011 and founded my marketing company in 2015, drawing on my 15+ years of international marketing experience working with clients from both Florida and Europe. After that I created the
HungarianHub is a non-profit organization that supports the networking of innovative business and community leaders between Hungary and the United States.

I represent the interests of local Hungarian communities, strengthen trade and economic relations between Hungary and the United States of America, and support cultural and scientific cooperation, including tourism, internship programs, and student trips.

In 2019, he was appointed Honorary Consul of Hungary in Daytona Beach, Central Florida.

Rafa

Rafael Caamano is a board member of the Business Incubation Program at the University of Central Florida, who has over 20 years of experience helping the development of more than 100 businesses and startups. It supports the stability and success of innovative technologies and growth-capable companies with mentoring and consulting.

Internationally, he has done consulting work at institutions such as the Loyola Business Institute in Guatemala, the Autonomous University of the West in Colombia and the Institute of Science and Technology in the Dominican Republic. He also actively participates in the work of charity and economic development committees.

He previously served in the US Army and holds an MBA from the Polytechnic University of Puerto Rico. He completed his further education at Harvard University and the Kauffman Foundation, among others. He has used his experience to support veterans and entrepreneurs by founding the Veterans Entrepreneurship Initiative (VEI), which provides resources and guidance for them to achieve business success.

His achievements have been recognized with numerous awards, including the Orlando Business Journal's Veteran of Influence Award (2019) and the US Small Business Administration's Florida Community Partner of the Year (2024).

Howard

Mr. York's prestigious world-class career spans over 40 years in the branding and graphic design industry. His primary responsibilities have been developing the creative vision, management, presentation, marketing and implementation of public and private, domestic, and international branding and design projects. In addition, as a skilled design educator, he was chairman of one of the largest and most successful college graphic design departments in the world.

Howard has held senior creative positions at numerous top-tier firms, including TranSystems, Bechtel, Enterprise, Lippincott, FutureBrand and Addison where he was responsible for numerous high visibility projects for both Fortune 500 companies, like: Exxon, Sanyo, TransUnion, McDonald's, Household and Taco Bell as well as transit branding projects for both the New York, Nashville, and Washington Area Metropolitan Transportation Authority's.

The York Branding office is located in Orlando, Florida. Our core group of experts combined with local and national affiliations has a virtually unlimited capability to deliver award-winning, results driven branding and graphics solutions.

Mr York has won over 200 National and International awards for his creativity and design. His work has been included in the Permanent Design Collections of the Cooper Hewitt and Museum of Modern Art in New York

Connie

Connie is also a Start-up Ecosystem Builder, and an expert in Business Development, Entrepreneurship, and International Business. She has nine years of experience in the banking industry and many years of work with multinational organizations and start-ups around the world.

Connie has helped hundreds of entrepreneurs to raise millions of dollars from investors and banks helping them to grow multimillion dollar companies. She has won several awards in the Central Florida region including a State-wide award “Education Partner of the Year” by CareerSource Florida, and she was recognized in 2009 as the Best Business Consultant for Central Florida by the Florida Small Business Development Center Network. As an entrepreneur, Connie is the founder of the Volusia Tech Hub and wrote several e-books about healthy living. She was a professor of International Entrepreneurship at Stetson University and Entrepreneurship at Embry Riddle Aeronautical University. Bilingual Spanish/English

Suzy

Zsuzsa Cajkas, co-founder of the Hungarian Chamber of Business and Commerce in Florida (HUNBIZFLO), is the organization's inaugural president and has held this position since 2020.
Zsuzsa established the SFHKC (sfhungariankidsclub.org) in 2006, and her dedication to this vital youth organization has helped raise her to prominence as a local leader. For the past fifteen years, Zsuzsa's creative program of cultural education, social activities, and celebrations has attracted Hungarian children and their families from throughout the tri-county area to learn about their Hungarian heritage. Moreover, Zsuzsa's proven ability to fundraise and receive support for these important programs has forged lasting connections between her and both the local and Hungarian communities.
As HUNBIZFLO President, Zsuzsa is now able to apply this experience to the success of Hungarian-led businesses, by presenting innovative collaboration opportunities and helping to foster lasting economic relationships.

Laci

Laszlo is also a senior executive with broad experience in the business service, financial and venture capital sector. He gained comprehensive knowledge of corporate banking, asset and receivable based financing, venture capital investments, asset and fund management, capital investments and mergers & acquisitions.

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Preparing for the next level

6 weeks that will change the future of your business

Hybrid presentations

We conveniently and efficiently combine personal presence with online learning.

For six weeks from April

Intensive and focused training that helps prepare you to enter the market.

Budapest and online platform

Available from anywhere, flexibly adjusted to your schedule.

Domestic and American experts

You can learn from internationally recognized professionals who know exactly the American business environment.

Be part of the Speedway program!

Be part of the Speedway program!

How to apply?

After filling out the application form, our colleague will contact you and we will present our program in an introductory meeting, while getting to know your organization and your future goals. After the meeting, your registration will become official with the transfer of the participation fee.

Application deadline

February 7, 2025.

Participation fee

595,000 HUF + VAT
495,000 HUF + VAT

Attention!

We can start the training if a minimum of 10 people apply. When applying, please consider: The program is made up of modules that build on each other, and personal sessions take place on average two times per month.

Head to the Speedway!

Did you not find the answer to your question??

Join the online briefing!

Date

December 10, 2024, 4:00 p.m. (Hungarian time) / 10:00 a.m. (Florida time)

Location

Online, Zoom

Language

The information is in Hungarian, but the program itself is in English.

I am registering

Be part of the Speedway program!

paul-hanaoka-273388-unsplash.jpg

Application deadline: January 10

Application process:  Fill out the online form and take part in the free consultation, where we will discuss all the details.

Participation fee: Available soon!

Questions and answers

Speedway Program FAQ

Speedway is a hybrid training program that helps Hungarian businesses enter the American market. In six weeks, it provides practical knowledge in the field of business administration and business development, led by lecturers with international experience.

The program is primarily designed for Hungarian small and medium-sized enterprises (SMEs), but more advanced startups can also apply if they have a validated product or service and plan to enter the American market

The program lasts six weeks and takes place in a hybrid form:

The program focuses on the following areas:

  • Market research, branding and social media strategies.
  • Sales techniques and financial planning.
  • Export-import regulations and logistics processes.
  • Business English and American business etiquette.
  • Legal and HR issues.

The program is not based on theoretical literature, but on practical experiences and case studies. By the end of the training, the participants will be able to build and implement their American market entry strategy independently. In addition, participants will have the opportunity to join the Soft Landing training of the UCF Business Incubator Program.

After filling out the application form, our colleague will contact you and we will present our program in an introductory meeting, while getting to know your organization and your future goals. After the meeting, your registration will become official with the transfer of the participation fee.

The participation fee is currently being determined. Please follow website updates for accurate information!

The registration fee includes participation in the six-week training program and also provides the opportunity to Hungarian Summit 2025 event for program participants. It also provides a one-year membership in the Hungarian Chamber of Commerce of Florida (HunBizFlo)

We record the materials of the online lectures, so they can be reviewed at any time. However, it is worth attending the attendance sessions in person to get the most out of the program.

Speedway Program LIZARD

Speedway is a hybrid training program that helps Hungarian businesses enter the American market. In six weeks, it provides practical knowledge in the field of business administration and business development, led by lecturers with international experience.

The program is primarily designed for Hungarian small and medium-sized enterprises (SMEs), but more advanced startups can also apply if they have a validated product or service and plan to enter the American market

The program lasts six weeks and takes place in a hybrid form:

  • Attendance opportunities in Budapest with Hungarian speakers.
  • Online lectures with American experts.
    Within the framework of the modular training, participants can acquire knowledge of American business culture, legal requirements, market research and many other key areas.

The program focuses on the following areas:

  • Market research, branding and social media strategies.
  • Sales techniques and financial planning.
  • Export-import regulations and logistics processes.
  • Business English and American business etiquette.
  • Legal and HR issues.

The program is not based on theoretical literature, but on practical experiences and case studies. By the end of the training, the participants will be able to build and implement their American market entry strategy independently. In addition, participants will have the opportunity to join the Soft Landing training of the UCF Business Incubator Program.

You can apply by filling out the form on the program's official website. After applying, you can get answers to all your further questions during a free online consultation.

The participation fee is currently being determined. Please follow website updates for accurate information!

We record the materials of the online lectures, so they can be reviewed at any time. However, it is worth attending the attendance sessions in person to get the most out of the program.

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