The first 5 minutes: How US investors decide if you're worth their time
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Business, Business Growth, Entrepreneurs

In the investment world, attention is the most valuable currency. Investors review hundreds of decks, take dozens of meetings each month, and make rapid judgments about where to spend their time. As a result, they often decide within the first five minutes whether they want to continue the conversation—or move on. For founders, this means […]

5 key differences in American and CEE investors
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Business, Business Growth, CEE, Entrepreneurs, United States

When Central European startups approach US investors, it's common to assume that a strong product, traction, and solid metrics will automatically speak for themselves. In reality, what often determines success—or failure—is not just the business case, but the mindset founders bring to the table. Understanding the cultural and strategic expectations of US investors can make [...]

How Gatorade started small and became a giant
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Business, Entrepreneurs, Florida, United States

When people talk about the American dream or iconic business success stories, they often point to big personalities, large investments, or dramatic breakthroughs. But the origins of the sports drink Gatorade tell a quieter, more practical story: one that young entrepreneurs can learn something from today. Gainesville, Florida, 1965: A team of University of Florida […]

Top 7 legal mistakes foreign companies make when entering the US market
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Law, Taxi, United States

Expanding into the United States offers a world of opportunity, but it also exposes foreign companies to a legal environment that is more fragmented, complex, and litigious than what many international businesses expect. Even large, sophisticated companies can run into avoidable problems when they rely on assumptions from their home jurisdiction. This guide highlights the [...]

Legal differences between the United States and Hungary: Contract law and Business dispute resolution
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Hungary, Law, United States

Companies operating between the United States and Hungary often encounter differences in how each country structures and applies its legal system. Two areas that most significantly affect businesses are contract law and the process of resolving commercial disputes. Understanding these differences helps new companies, investors, and entrepreneurs navigate both markets more confidently. Contract Law and […]

What average-income Americans are really buying
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Business, CEE, Culture, United States

When average-income Americans earning around $50k to $100k make purchases, they're not simply buying products. They're buying stability, simplicity, and, most of all, time. And the habits behind these decisions often look very different from what's typical in Central and Eastern Europe. One of the biggest things Americans "buy" is predictability. In a life filled [...]

Black Friday lessons: How European brands can succeed in the US.
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Business, Culture, United States

Dating back decades, Black Friday comes directly after Thanksgiving, which makes it not just a sales event but the unofficial kickoff to the holiday shopping season. It is a high-intensity shopping event, driven by massive discounts, limited-time offers, and the thrill of finding the best deals. Stores open early, both online and in-person promotions compete […]

American vs CEE advertising: key differences in tone, humor and consumer expectations
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Business, Culture, Europe, United States

When a brand or campaign spreads beyond its home turf, the tonal nuance and cultural tapestry are just as critical as the message itself. The contrast between advertising in the United States and advertising across Central & Eastern Europe (CEE). Even though globalization has leveled out aesthetics, the way brands communicate still varies widely. Those variations are […]

USA Accelerator Welcomes New Program & Project Coordinator
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Gyor, Hungary

After some truly memorable years, we say farewell to Edit Dukai, who played a key role in the USA Accelerator team. As lead organizer, she contributed greatly to the success of the Hungarian Summit and HungarianHub events, leaving a lasting mark with her creativity, dedication, and leadership. We are grateful for everything she has done [...]

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