Legal differences between the United States and Hungary: Contract law and Business dispute resolution
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Hungary, Law, United States

Companies operating between the United States and Hungary often encounter differences in how each country structures and applies its legal system. Two areas that most significantly affect businesses are contract law and the process of resolving commercial disputes. Understanding these differences helps new companies, investors, and entrepreneurs navigate both markets more confidently. Contract Law and […]

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What average-income Americans are really buying
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Business, CEE, Culture, United States

When average-income Americans earning around $50k to $100k make purchases, they're not simply buying products. They're buying stability, simplicity, and, most of all, time. And the habits behind these decisions often look very different from what's typical in Central and Eastern Europe. One of the biggest things Americans "buy" is predictability. In a life filled [...]

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Black Friday lessons: How European brands can succeed in the US.
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Business, Culture, United States

Dating back decades, Black Friday comes directly after Thanksgiving, which makes it not just a sales event but the unofficial kickoff to the holiday shopping season. It is a high-intensity shopping event, driven by massive discounts, limited-time offers, and the thrill of finding the best deals. Stores open early, both online and in-person promotions compete […]

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American vs CEE advertising: key differences in tone, humor and consumer expectations
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Business, Culture, Europe, United States

When a brand or campaign spreads beyond its home turf, the tonal nuance and cultural tapestry are just as critical as the message itself. The contrast between advertising in the United States and advertising across Central & Eastern Europe (CEE). Even though globalization has leveled out aesthetics, the way brands communicate still varies widely. Those variations are […]

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USA Accelerator Welcomes New Program & Project Coordinator
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Gyor, Hungary

After some truly memorable years, we say farewell to Edit Dukai, who played a key role in the USA Accelerator team. As lead organizer, she contributed greatly to the success of the Hungarian Summit and HungarianHub events, leaving a lasting mark with her creativity, dedication, and leadership. We are grateful for everything she has done [...]

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When Even the US President Comments on a Logo Change – Lessons from Cracker Barrel
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Business, Culture, United States

At a recent Rotary Club meeting here in the US, I was sitting at a table with the marketing and communications director of one of Florida's largest hospitals. She raised an interesting question: "What do you think about Cracker Barrel changing its logo? What does it mean professionally, and how does it feel personally?" That […]

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Internship opportunity at USA Accelerator's Győr office
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Education, Gyor, Hungary

Would you like to expand your professional knowledge with real-world experience and gain insight into the economic, academic and business cooperation between the USA and Hungary? Join us as an intern at the USA Accelerator office opened at Széchenyi István University! What we offer: ✅ Practical experience in connecting the American and Hungarian business worlds✅ Event organization and administrative tasks in a real environment✅ Dynamic, youthful team, flexible working opportunities✅ Hybrid […]

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USA Accelerator builds a business future – A look back at the Hungarian Summit 2025 Business session
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Business

The business section of the Hungarian Summit 2025 once again proved that Hungarian-American economic relations are not only alive, but also actively developing – and the USA Accelerator plays a key role in this development, as the main sponsor of the business program this year, helping to implement the professional content. The business section of the event created a platform where strategic thinking, innovation and international […]

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Storytelling in the American business world – How to build a narrative that converts
Categories
Business, Business Growth

In the American business world, storytelling is no longer just a marketing buzzword, but a proven strategic tool that plays a crucial role in the success of companies. The power of narratives goes far beyond traditional advertising – it creates an emotional connection that influences customer decisions and builds long-term loyalty. Why does storytelling work in American stores? Narratives […]

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