When a brand or campaign spreads beyond its home turf, the tonal nuance and cultural tapestry are just as critical as the message itself. The contrast between advertising in the United States and advertising across Central & Eastern Europe (CEE). Even though globalization has leveled out aesthetics, the way brands communicate still varies widely. Those variations are […]
America is just a reach away, and more Hungarian entrepreneurs are seizing the opportunity to take their businesses stateside. In late March, in collaboration with the US Embassy, the Hungarian Chamber of Commerce and Industry, and the Chamber of Commerce and Industry of Hajdú-Bihar County, the Roadmap to US Market Entry seminar was organized for […]
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