In the investment world, attention is the most valuable currency. Investors review hundreds of decks, take dozens of meetings each month, and make rapid judgments about where to spend their time. As a result, they often decide within the first five minutes whether they want to continue the conversation—or move on. For founders, this means […]
When Central European startups approach US investors, it's common to assume that a strong product, traction, and solid metrics will automatically speak for themselves. In reality, what often determines success—or failure—is not just the business case, but the mindset founders bring to the table. Understanding the cultural and strategic expectations of US investors can make [...]
In the American business world, storytelling is no longer just a marketing buzzword, but a proven strategic tool that plays a crucial role in the success of companies. The power of narratives goes far beyond traditional advertising – it creates an emotional connection that influences customer decisions and builds long-term loyalty. Why does storytelling work in American stores? Narratives […]
Conquering the American market is the dream of many Hungarian entrepreneurs. A vast field full of opportunities, where success can elevate your company to a global level. However, the first step, choosing the right location, is a critical decision that can determine the future of your entire expansion. Choosing your first American city is not just a dot on the map; it is a strategic move that will impact […]
For European brands, entering the US market presents both opportunities and challenges. The unique expectations and preferences of US consumers can differ significantly from those in European markets, so understanding and adapting to them is essential for successful expansion. Below, we present what US consumers value most and how European companies can shape their strategies for a successful market launch […]
As a Hungarian entrepreneur, entering the American market is a huge opportunity, but also a huge challenge. Without the right digital strategy, it’s easy to get lost in the noise. One of the most common questions that comes up is: where should you build your brand? On the serious and professional LinkedIn, or on the fast-paced and creative TikTok? The LinkedIn vs TikTok battle is not simply about which […]
Győr hosted the Race is On – Innovation Challenge Day event on June 6, during which five Hungarian startups were able to present their developments to a jury of prestigious American experts. The program, jointly organized by Széchenyi István University and USA Accelerator, took place as an official side event of the Hungarian Summit 2025, and its focus was on innovative startups ready to enter the international market […]
Entering the US market offers huge opportunities for Hungarian entrepreneurs, but without a thorough understanding of US taxation and accounting, we may face serious challenges. This is especially important from 2024, when the termination of the Hungarian-US double taxation treaty has significantly changed the tax environment. In this article, we provide a comprehensive overview of what needs to be done […]
A professional and networking day for Florida-based Hungarian entrepreneurs and US market newcomers For Florida-based Hungarian-owned businesses – under the banner of HunBizFlo We warmly invite you to an exclusive afternoon gathering hosted under the HunBizFlo banner, as part of the USA Accelerator program, in close collaboration with HungarianHub and the UCF Business Incubation Program. […]
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