The business section of the Hungarian Summit 2025 once again proved that Hungarian-American economic relations are not only alive, but also actively developing – and the USA Accelerator plays a key role in this development, as the main sponsor of the business program this year, helping to implement the professional content. The business section of the event created a platform where strategic thinking, innovation and international […]
In the American business world, storytelling is no longer just a marketing buzzword, but a proven strategic tool that plays a crucial role in the success of companies. The power of narratives goes far beyond traditional advertising – it creates an emotional connection that influences customer decisions and builds long-term loyalty. Why does storytelling work in American stores? Narratives […]
Conquering the American market is the dream of many Hungarian entrepreneurs. A vast field full of opportunities, where success can elevate your company to a global level. However, the first step, choosing the right location, is a critical decision that can determine the future of your entire expansion. Choosing your first American city is not just a dot on the map; it is a strategic move that will impact […]
Would you like to be part of a team that directly strengthens the relationship between Hungary and the USA? Are you interested in international projects, American business culture, and are you not afraid of organization, deadlines, and new ideas? Join the USA Accelerator office in Győr as an International Program and Project Coordinator! This opportunity is for you if: ✅ You are passionate about the USA and Hungary […]
For European brands, entering the US market presents both opportunities and challenges. The unique expectations and preferences of US consumers can differ significantly from those in European markets, so understanding and adapting to them is essential for successful expansion. Below, we present what US consumers value most and how European companies can shape their strategies for a successful market launch […]
As a Hungarian entrepreneur, entering the American market is a huge opportunity, but also a huge challenge. Without the right digital strategy, it’s easy to get lost in the noise. One of the most common questions that comes up is: where should you build your brand? On the serious and professional LinkedIn, or on the fast-paced and creative TikTok? The LinkedIn vs TikTok battle is not simply about which […]
The beginnings of Hungarian tech success in America LogMeIn – The remote access revolution LogMeIn is a Hungarian-founded, American-based company that was founded in 2003. Initially, they worked in a rented apartment on Margit Boulevard in Budapest, but today they are headquartered in Boston, and their shares are also listed on the New York Stock Exchange. LogMeIn is one of the best-known and most successful Hungarian startups, which […]
The US market: opportunities and challenges The United States is the world’s largest economy, accounting for nearly 251% of global GDP. The country of 330 million people has enormous purchasing power, and the value of the consumer market exceeds 13.5 trillion dollars. This offers a highly attractive business environment for Hungarian exporters, however, entering the US market […]
Why is networking crucial for Hungarian entrepreneurs in America? Entering the American market is an exciting challenge for every Hungarian entrepreneur, but the key to success often lies not only in a good business idea, but also in strong professional relationships. Networking plays a particularly important role for immigrant entrepreneurs who want to build business relationships in a new environment. Research […]
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