When Central European startups approach US investors, it's common to assume that a strong product, traction, and solid metrics will automatically speak for themselves. In reality, what often determines success—or failure—is not just the business case, but the mindset founders bring to the table. Understanding the cultural and strategic expectations of US investors can make [...]
When people talk about the American dream or iconic business success stories, they often point to big personalities, large investments, or dramatic breakthroughs. But the origins of the sports drink Gatorade tell a quieter, more practical story: one that young entrepreneurs can learn something from today. Gainesville, Florida, 1965: A team of University of Florida […]
Expanding into the United States offers a world of opportunity, but it also exposes foreign companies to a legal environment that is more fragmented, complex, and litigious than what many international businesses expect. Even large, sophisticated companies can run into avoidable problems when they rely on assumptions from their home jurisdiction. This guide highlights the [...]
Companies operating between the United States and Hungary often encounter differences in how each country structures and applies its legal system. Two areas that most significantly affect businesses are contract law and the process of resolving commercial disputes. Understanding these differences helps new companies, investors, and entrepreneurs navigate both markets more confidently. Contract Law and […]
When average-income Americans earning around $50k to $100k make purchases, they're not simply buying products. They're buying stability, simplicity, and, most of all, time. And the habits behind these decisions often look very different from what's typical in Central and Eastern Europe. One of the biggest things Americans "buy" is predictability. In a life filled [...]
Dating back decades, Black Friday comes directly after Thanksgiving, which makes it not just a sales event but the unofficial kickoff to the holiday shopping season. It is a high-intensity shopping event, driven by massive discounts, limited-time offers, and the thrill of finding the best deals. Stores open early, both online and in-person promotions compete […]
When a brand or campaign spreads beyond its home turf, the tonal nuance and cultural tapestry are just as critical as the message itself. The contrast between advertising in the United States and advertising across Central & Eastern Europe (CEE). Even though globalization has leveled out aesthetics, the way brands communicate still varies widely. Those variations are […]
At a recent Rotary Club meeting here in the US, I was sitting at a table with the marketing and communications director of one of Florida's largest hospitals. She raised an interesting question: "What do you think about Cracker Barrel changing its logo? What does it mean professionally, and how does it feel personally?" That […]
For European brands, entering the US market presents both opportunities and challenges. The unique expectations and preferences of US consumers can differ significantly from those in European markets, so understanding and adapting to them is essential for successful expansion. Below, we present what US consumers value most and how European companies can shape their strategies for a successful market launch […]
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