Speedway to the US market webinar
Speedway to the US Market - Webinar
November 13th
15:00 (CET) / 9:00 (ET)
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Get started now! Apply now for the program starting on February 7!
Speed up your entry into the American market with the Speedway program - a goal-oriented, six-week hybrid training for Hungarian businesses!
ARE YOU READY?
3. 2.. 1…
Go!
Receive practical knowledge about the US.
Learn from American experts and mentors
Online, flexible learning opportunity
Connect with like-minded entrepreneurs
Your fast lane from Central Europe
The USA Accelerator presents a brand-new monthly webinar series, designed for Central-European startups and SMEs ready to expand their business across the Atlantic.
Join leading experts, founders, and partners from both sides of the ocean to gain practical insights into branding, legal setup, funding, and business culture in the US.
6 exciting topics with experts
Get ready for every challenge!
Brand Therapy for the US Market
Date: November 13
Speaker: Howard York
Focus on the importance of marketing and branding when entering the US market.
Legal Setup and Compliance in the US.
Date: December 11
Speaker: Soon
Discover the key legal and company registration steps to start doing business in the US.
How to Attract US Investors
Date: January 8
Speaker: Soon
Explore strategies to attract and engage US investors for funding your growth.
Business Culture and Communication
Date: February 12
Speaker: Soon
Understand US business culture and effective communication to build strong professional relationships.
Scaling Smart - From CEE to Florida
Date: March 12
Speaker: Soon
Learn practical approaches to expand your CEE business smartly into the Florida market.
Fast Track to MasterWeek
Date: April 9
Speaker: Soon
Get ready for MasterWeek with a wrap-up of key insights, networking, and next steps.
Please note that the program schedule may change if needed; the organizers reserve the right to modify the program.
Join the first webinar for free!
Date & Time
November 13, 2025 15:00 (CET)
Topic
Brand Therapy for the US Market with Howard York from YorkBranding
Location
Online, Zoom
Language
The presentations will be conducted in English.
How to participate?
Future webinars will be available through a subscription plan, including access to recordings.
Registration becomes official upon transfer of the participation fee.
Entry deadline
You can join at any time.
Participation fee
Soon
Webinar package
- 6 webinars & recordings
- Discount on US Market Entry Master's Week 2026
Individual webinar
- 1 webinar & recording
Our speakers
Mr. York's prestigious world-class career spans over 40 years in the branding and graphic design industry. His primary responsibilities have been developing the creative vision, management, presentation, marketing and implementation of public and private, domestic, and international branding and design projects. In addition, as a skilled design educator, he was chairman of one of the largest and most successful college graphic design departments in the world.
Howard has held senior creative positions at numerous top-tier firms, including TranSystems, Bechtel, Enterprise, Lippincott, FutureBrand and Addison where he was responsible for numerous high visibility projects for both Fortune 500 companies, like: Exxon, Sanyo, TransUnion, McDonald's, Household and Taco Bell as well as transit branding projects for both the New York, Nashville, and Washington Area Metropolitan Transportation Authority's.
The York Branding office is located in Orlando, Florida. Our core group of experts combined with local and national affiliations has a virtually unlimited capability to deliver award-winning, results driven branding and graphics solutions.
Mr York has won over 200 National and International awards for his creativity and design. His work has been included in the Permanent Design Collections of the Cooper Hewitt and Museum of Modern Art in New York
I believe that each of us has the power to create change and make a positive impact on our surroundings.
I have been living in Volusia County since 2011, and in 2015 I founded my marketing agency, where I draw on more than 15 years of international marketing experience, working with clients from both Florida and Europe. Later, I established the HungarianHub nonprofit organization, which fosters networking among innovative business and community leaders between Hungary and the United States.
I represent the interests of local Hungarian communities, strengthen trade and economic relations between Hungary and the United States, and support cultural and scientific collaborations — including tourism, internship programs, and student exchanges.
In 2019, I was appointed as the Honorary Consul of Hungary in Daytona Beach, Central Florida.
Rafael Caamano is a board member of the University of Central Florida Business Incubation Program, where he has leveraged over 20 years of experience to help more than 100 businesses and startups grow. Through mentoring and consulting, he supports the stability and success of innovative technologies and high-growth potential companies.
On an international level, he has provided advisory services to institutions such as the Loyola Business Institute in Guatemala, the Autonomous University of the West in Colombia, and the Dominican Republic Institute of Science and Technology. He is also actively involved in charitable and economic development committees.
Previously, he served in the United States Army and earned his MBA from the Polytechnic University of Puerto Rico. He continued his education at institutions including Harvard University and the Kauffman Foundation. Rafael channeled his experience into supporting veterans and entrepreneurs by founding the Veterans Entrepreneurship Initiative (VEI), which provides resources and guidance to help them achieve business success.
His achievements have been recognized with numerous awards, including the Orlando Business Journal's Veteran of Influence Award (2019) and the US Small Business Administration's Florida Community Partner of the Year (2024).
Carol Ann Logue is the Director of the University of Central Florida's (UCF) nine-location Business Incubation Program and Innovation Districts. The program's four incubators are located within UCF's campus-based innovation districts, focusing on early-stage technology and industrial companies that serve as key drivers of Central Florida's economy. The additional five incubators operate across the Orlando metropolitan area, supporting rapidly growing businesses.
She is also the co-founder and director of the Central Florida Tech Grove, a virtual and physical innovation center established through a unique collaboration between the UCF Research Foundation and the Naval Air Warfare Center Training Systems Division (NAWCTSD).
Throughout her career, she has held numerous leadership roles in technology and innovation, including supporting NASA's technology transfer and commercialization programs and conducting global technology analyzes for Fortune 50 companies.
Logue actively represents UCF on the boards of various industry and technology organizations and serves as Chair of the Board of the Central Florida STEM Education Council. She earned her bachelor's degree in biology from the University of Arkansas and her master's degree in information science from Louisiana State University.
Be part of the Speedway program!
Receive practical knowledge about US market entry
Learn directly from US experts and mentors
Online, flexible learning opportunity
Connect with like-minded CEE entrepreneurs and US professionals
Application deadline: January 10
Application process: Fill out the online form and take part in the free consultation, where we will discuss all the details.
Participation fee: Available soon!
Speedway Program LIZARD
Speedway is a hybrid training program that helps Hungarian businesses enter the American market. In six weeks, it provides practical knowledge in the field of business administration and business development, led by lecturers with international experience.
The program is primarily designed for Hungarian small and medium-sized enterprises (SMEs), but more advanced startups can also apply if they have a validated product or service and plan to enter the American market
The program lasts six weeks and takes place in a hybrid form:
- Attendance opportunities in Budapest with Hungarian speakers.
- Online lectures with American experts.
Within the framework of the modular training, participants can acquire knowledge of American business culture, legal requirements, market research and many other key areas.
The program focuses on the following areas:
- Market research, branding and social media strategies.
- Sales techniques and financial planning.
- Export-import regulations and logistics processes.
- Business English and American business etiquette.
- Legal and HR issues.
The program is not based on theoretical literature, but on practical experiences and case studies. By the end of the training, the participants will be able to build and implement their American market entry strategy independently. In addition, participants will have the opportunity to join the Soft Landing training of the UCF Business Incubator Program.
You can apply by filling out the form on the program's official website. After applying, you can get answers to all your further questions during a free online consultation.
The participation fee is currently being determined. Please follow website updates for accurate information!
We record the materials of the online lectures, so they can be reviewed at any time. However, it is worth attending the attendance sessions in person to get the most out of the program.
English 
Magyar